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Social media is ultimately all about human interaction and that will never change. However, this instance is an example of how brands can use this tech on a much wider scale to target their followers in many more innovative ways to boost their social strategy, influence, and loyalty.Ĭontinuously monitor market sentiment of your brand This will only be possible because of Facebook’s massively successful facial recognition technology.
MOVIES ABOUT ARTIFICIAL INTELLIGENCE AND SOCIAL MEDIA CODE
Then the screen suddenly flashes a greeting to him and displays a voucher code for a free beer or triggers same code to be sent to Facebook inbox. And it just so happens that he is standing in front of a digital screen displaying an ad of a beer brand that he likes and follows on Facebook. A guy has been waiting at a bus stop for ages. Reward brand followers in more creative ways If you want to free up time spent in engagement related tasks while keeping engagement levels high, you can’t-do better than AI integration. Social AI can predict how good your social media posts will perform and which posts to prioritize, what audience bracket will yield better engagement rates, the best times of the day to post for maximum engagement and conversion and a lot more. An assessment of the campaign showed that the content generated by the intelligent bot yielded about 380 percent more clicks. The New York Times integrated a chatbot to help automate a significant proportion of their 300 daily social media page posts. AI integration can take care of all repetitive and everyday tasks that fall into the categories of responsibilities such as customer support and recommendations while providing us with invaluable data to spark even more creativity while amplifying our overall performance improvement. With AI, you would be able to free up the time you spend on these tasks so that you can focus on the more creative aspects of your marketing campaign. Constantly studying ad metrics and post or story numbers can stifle creativity. Monitoring these activities usually takes away a large chunk of time from the marketer - time that could have been used creating and working in innovative, fresh and more relevant content for their audience. Here are three ways artificial intelligence can be leveraged for the betterment of social media marketing.īoost engagement levels in much less timeĪ marketer’s task of social media activities and performances of stories, posts and ads can be very daunting, especially if these are done on behalf of a huge company that employs a lot of engagement in social media.
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The possibilities of social AI are endless. AI is still a relatively new technology to social media channels and there is still a lot of roads to travel for “social artificial intelligence” to be fully integrated into every major social media platform’s offering to better help marketers discover, engage and target their audience optimally. From automatic tagging, news feed stories, audience insights for ads, creating lookalike audiences and much more. In some circles, artificial intelligence is simply referred to as “Big Intelligence”įacebook is leading the pack in terms of the many innovative ways they have leveraged AI to improve their product. It is simply a way to gather, sort through and analyze the massive amount of customer behavior information, user-generated content and data swirling around the social media space to make much smarter, faster and more targeted decisions for your business through providing an overall better and more satisfactory customer social experience.
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To be clear, artificial intelligence is not a risk to human domination as indicated by a good number of blockbuster movies. The most recent big technological break to hit the social media marketing world is artificial intelligence integration. MARKETING MENTAL HEALTH PRIVATE PRACTICE.DRUG REHAB MARKETING & ADDICTION TREATMENT SEO.